Crowdfunding Campaign: 
Sustainable Timepieces with Purpose

Central to the marketing strategy was the launch of a Kickstarter crowdfunding campaign, where we aimed to rally support and secure funding for founder's sustainable vision. Through targeted outreach and creative campaign initiatives, we achieved 117% of our funding goal - all with organic marketing.

 

Challenge

Our greatest challenge lay in establishing a recognizable brand identity and rallying support for our Kickstarter crowdfunding campaign. As newcomers to the industry, we faced the daunting task of capturing the attention of our target audience and convincing them to invest in founder's sustainable vision.

 

Areas of Impact

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Distinctive Brand Identity:

Through our commitment to sustainability and ethical values, we forged a brand identity that resonated with eco-conscious consumers, setting the brand apart as a beacon of purpose-driven innovation in the watch market.

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Innovative Material Integration:

We leveraged Piñatex and German craftsmanship in our communications to add emphasis on our dedication to sustainable practices and materials. This helped us connect with our target audience and gather more support for the campaign. 

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Influencer Marketing:

We encouraged various micro influencers that resonated with the mission to  promote the brand on social media. This also helped the brand to generate good reviews. 

 

Media Recognition and Campaign Success:

Through a unique, organic digital campaign rooted in sustainability, we garnered significant media coverage across Germany, including features in prominent publications like InStyle, Eluxe Magazine, and Gadget Flow.

As a result, our Kickstarter crowdfunding campaign exceeded its initial goal by 17%, signaling recognition for mission and interest for products in the market.